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SEO - Don't Fret It!
Search Engine Optimisation - It's hard work, it's a slog, it can be downright boring, it can be frustrating waiting for results of your efforts BUT that all washes away when you have even a modicum of SEO success from your hard work. I am fairly new to SEO (Search Engine Optimisation), but not new, in fact quite expeienced inSEM (Search Engine Marketing - PayPerClick to you and me) There are a lot of lessons learned from my experience with SEM that has been easily transferrable to SEO. Firstly, the initial flush of excitement you get when you have just started a new project and got some results, however small they may be, is brilliant, but that feeling will also fade very quickly when you don't see the results continue to grow and move you to World Domination as your minds eye had initially envisaged. Secondly, results from Search Engines, stats from analytics, whether it's Googles Analytics, your own Hosting Provider Analytics, or another third party that you may be using are SLOW. Sometimes painfully slow, you have done your bit, you have lots of other ideas, your mind goes in different tangents for expansion depending on what the results tell you, And you wait, and check, and wait, and check, and wait some more until finally the first few results start to trickle through. My advice - don't do anything with these results - they are not true! Well they are true in a way in that they are statistical results, BUT, they are not a true reflecting of what you're overall results will be. Sometimes you may get lucky, but mostly they are not a true indication. So, what to do? Take a chill pill, relax, let the internet traffic do it's stuff, spend some time with your family & friends, talk & think about other things apart from the internet. Then check your stats after about a months or so, then another month or so after that, then another month or so after that. Then make your decisions based on at least 3 months (if not more) of stats. This will give you a better direction for your decision making & subsequently lead to a higher ratio of success So, final words? Chill out, stop being tied to the PC checking stats every half hour & DON'T FRET IT!
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Contributor's Note
This is my own opinions & thoughts & may not represent current SEO / SEM practices
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